The consumer version of Google’s failed social media platform is laid to rest today.
Google+ now lays rest in The Google Cemetery, alongside other dead projects such as the URL shortening service goo.gl, and instant messaging app Google Allo.
Launched in 2011, Google+ was Google’s shot at a social media platform like Facebook and Tumblr.
Despite never seeing success like that of Facebook, Google+ had a dedicated userbase with thriving, diverse communities from the musical to the political.
Many in these communities were upset by the announcement and took to the platform to express their dissatisfaction.
Why the shutdown?
Google+ was in for a rough ride from the beginning, with competitors like Facebook and Twitter already dominating the social media landscape.
To compete, a new social media platform would have to offer significant new features or a particularly impressive user interface to incentivize people to create a new social media account.
This simply wasn’t the case with Google+, with no part of it feeling truly unique except its integration across other Google platforms and products, which did not prove a saving grace.
But lack of surface appeal wasn’t its only problem.
In March 2018, a data breach which compromised the personal and private information of over 52.5 million accounts and 500,000 users took place.
Despite the magnitude of the breach, Google did not publicly disclose this information for months, leaving the affected accounts vulnerable.
Google assured users that no third-parties compromised their systems nor did any developers misuse any of the information they had access to, and were in fact unaware of such access.
If you want to compete in the social media landscape, offer something that users aren’t already getting somewhere else; or make the stock-standard social media features significantly more appealing on your platform.
Neither of these features are offered on the larger social media platforms.
And if the victim of a data breach, always publicly announce the news before too much time passes or someone else does.
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Tech/Customer Support agent and Blog Manager at Trustico® Online Limited.
Griffith University graduate with a Bachelor of Arts majoring in Politics & Foreign Relations and Journalism.